"Selling In a Skirt: The Secrets Women Don't Know They Know About Sales (And What Men Should Know, Too!)
with Judy Hoberman
Men and women are different. As simple as that sounds, to be successful in sales you need to understand that men and women communicate differently. And since women make or influence 85% of all purchasing decisions, it’s not an audience that you can afford to ignore.
To succeed in this ever-changing marketplace, understanding and embracing the key differences between men and women is vital. Developing relationships is the real secret to sales. This includes asking questions, and listening for both verbal and non-verbal answers.
Whether you are attending this event as a business owner, a professional or a guest, you will learn how to communicate more effectively from Judy's presentation.
During her presentation, Judy will share:
-The basic communication differences between men and women.
-Why it’s important to recognize these differences and how to embrace and use those differences as assets.
-The importance of building relationships in cross gender selling.
About Judy Hoberman
After completing her position as an award-winning training director, Judy has taken her career on a new path as a successful speaker, author, consultant and entrepreneur, addressing the differences in sales techniques between men and women, and the advantages of a female-focused approach.
Judy is a true entrepreneur at heart with experience both in the self-employed and corporate arenas. She was personally selected by the President and CEO of a large insurance company to bring her talents into the corporate office.
Her task was to demystify the sales process for 3,000 field agents and resulted in being awarded the Character and Integrity award for her contribution to their remarkable success. After creating a turnkey national training program for both managers and salespeople, she decided to develop on-site training for another one of her passions – the challenges faced by women in sales. Having been mentored by men her whole career, Judy has turned her training talents to the differences in sales techniques between men and women. She’s the author of “Selling in a Skirt.”
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